About WSL
World Sports Live presents The Silverback Challenge
Sam Butler, CEO
Sam Butler is a former competitive bodybuilder, certified health coach, and seasoned event producer with over a decade of experience in the fitness and entertainment industries. As the CEO of World Sports Live, Sam has produced and hosted large-scale fitness expos, transformation events, and community-driven wellness challenges across the country.
Most recently, Sam created and is executive producing the “Silverback Challenge,” a groundbreaking reality TV series that follows police officers through a 90-day transformation, blending elite training, mental resilience, and community leadership. His mission is to spotlight powerful stories of perseverance while building platforms that merge fitness, media, and social impact.
Passionate about helping individuals unlock their highest potential, Sam continues to develop dynamic productions that inspire action, elevate health, and promote positive change.
Heather Armiak
Heather Armiak is a seasoned fitness trainer, influencer, and NPC Bikini competitor with over a decade of experience in the health and wellness industry. She has served as the Marketing Director and Talent Recruiter for World Sports Expo for more than 10 years, helping grow the brand’s national presence. Heather is currently leading production efforts for The Silverback Challenge, bringing her expertise in fitness, media, and event coordination to the forefront of this high-impact reality series.
